You are to provide a research report based on the Netflix Case. The paper should be 10-12 pages in length (excluding cover page, table of contents, and references), type-written and single- spaced. You need to search the company reports, trade Journals, academic publications, books, and other published materials in addition to reviewing the Netflix case in detail. You must use at least 5 references. Follow the American Psychological Association (APA) writing style (manual) for citing the references. Keep in mind that the author’s name, title of the publication, date of publishing, and the publication name a real required.FYI:Subheadings, bullet points, graphs, and charts are allowed throughout the sections of the paper with an explanation to support.(Not every section has to be essay format)To help reach the required length of 10-12 pages single space, very little essay format for this assignment. ( at least 4 graphsFollow the following guidelines in writing the paper:o Cover page (your name, company name, university and college name, semester/year, course name/ number/section, and instructor name).o Table of contents.o Executive summary. In this one page, numbered 1, summarize key issues that youdiscussed in the paper.o The company. In this section, discuss the company history, nature of its business (i.e.,the kind of goods or services offered), and its delivery method to customers (e.g., online, physical outlets, intermediaries). The company’s target customers (e.g., children, ladies,investors) and target market (e.g., local, national, international). Provide data about market size in terms of customers. Strategic assets of the company (e.g., patents, unique technology, leadership, other core and distinctive competencies). What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation in mid-2020? (SWOT can be in bullet point format )o Industry Analysis. How strong are the competitive forces in the rapidly evolving global market for streamed video content? Do a five-forces analysis to support your answer. What forces are driving change in this market for streamed entertainment? Are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? (five forces can be in bullet point format) For example: Power of suppliers, Power of buyers, Competitors rivalry, Threat of substitute goods, and Threat of new entrantsoo Financial Analysis. Analyze the company financial information at least for at least thepast three years with tables and graphs showing, for example, profit/loss statements,balance sheet.o Company creativity: How creative is the company’s business model (e.g., introductionof new or improved goods/services, the company’s approach to become profitable in the future on the basis of cost and revenue or other factors. Explain in detail.o Competitors. Discuss at least two major competitors of the company you have selected. The discussion should be focused on products, target markets, company size in terms of assets/employees, and other relevant factors. What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why? How doesNetflix’s competitive strength compare against that of 2–3 streaming rivals you deem most likely to challenge Netflix’s current leadership position as of mid-2020? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations, does Netflix have a net competitive advantage over some/all of these rivals?o Company future prospects: What is in your judgment the future prospect of the company? Explain in detail. If the company becomes a public enterprise (if it’s not already so),would you like to buy its stocks? Explain in detail. What key factors will determine a streaming company’s success in this industry in the next 3–5 years?o Vision, mission, goals, objectives. On the basis of your research, develop a vision statement for the company, mission statement, two goals, and two objectives for each goal.o Strategy statement: Write your own strategy statement for the company.o Recommendation. List your recommendations to the company in such strategic areas asdiversification, integration, etc. Explain in detail. What 2–3 top priority issues does Netflix management need to address? What recommendations would you make to Netflix CEO Reed Hastings? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 10.
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