“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint Exupéry Recall from previously reading Chapter 5 in Business and Professional Writing: A Basic Guide, that a reader-friendly document is one that effectively blends text and visuals. You’ve already applied basic design principles to a slideshow presentation. Now, you will apply these same principles to a persuasive marketing campaign using effective visual communication. Instructions For the past year, you’ve been working to launch your start-up company.
Now is the time for you to share your new business with prospective clients and customers using a persuasive marketing campaign. Your start-up company can be anything you want it to be! Your company should offer a product, process, or service. For example, you might decide to create an app for a new game, an online athletic shoe store, or a language tutoring service for adults. Your goal is to create a persuasive visual communication campaign using one “old school” medium (flyer, brochure, poster, newspaper advertisement, etc.) and one new school medium (social media post, social media cover/header, blog or website graphic, etc.). Use the same branding strategy to share one in two different ways.
Your persuasive marketing campaign should include the following: Company name and logo Name and brief description of product, process, or service Why your audience should want to learn more (what’s in it for them) Where your audience can go to learn more (website, email, phone number, etc.) Be sure to consider the design elements such as text (including font size and type), visuals (including images, charts, graphs, etc.), color, and white space or empty space. Important Reminder: Don’t forget to consider the audience and the medium. Your “old school” medium can contain more text because it is designed to be held and read by the audience.
Your “new school” medium should contain less text because the audience will be quickly scrolling by it either on their computer, tablet, or mobile devices. Canva While you may use the medium you feel most comfortable with such as Microsoft Word® or Apple Pages®, Keynote® or PowerPoint®, it is recommended that students create a free Canva account for this assignment. Canva (Links to an external site.)is an online graphic design platform with pre-made templates for a variety of mediums. Please note that while premium features do exist, students should only select from the free options within Canva. For a short, simple guide to using Canva, please watch the video below: A Simple Video Guide to Canva (3:57) No matter which medium you choose to create your “old school” and “new school” visuals, maintain the integrity of all design elements by exporting your documents as PDF files.
Submission Instructions To submit, use a PDF file type and name the file your surname, module number, and title of the assignment (e.g., surname_M7_PersuasiveVisualCommunication). You may submit two documents for this assignment – one for your “old school” design and one for your “new school” design. Module 7 – Heads Up: Team Project Overview Man sitting at desk reviewing information. Over the next three modules, you will practice applying your business communication skills by contributing to a Team Project. The Team Project Assignment embraces many of the business communication principles covered in various course modules and is designed for students to gain more in-depth insight into one aspect of business communication.
Together, your team will write a Formal Report on a persuasive topic. The Team Project assignment has three graded parts: Part 1 Assignment: Topic, Timeline, and Team Jobs (Team Submission; due Module 7) Part 2 Assignment: Rough Draft (Individual Submission; due Module 8) Part 3 Assignment: Final Submission (Team Submission; due Module 9) Your Team Teams for your Team Project have already been assigned by your instructor. To access your group’s homepage, which contains a list of your fellow group members, please follow these instructions: The first task at this point is to log onto your team website.
To do so: Click on PEOPLE in the left column on your screen Click on GROUP PROJECT and then on your respective group link Group1, 2, 3, 4, or 5. Once into the group listing site, note there is a three-period icon to the right of your group designation. Click on the icon and then click on VISIT GROUP HOMEPAGE. Now into the Homepage, the final move is to click on DISCUSSIONS in the left column. At this point, log in by posting a short message such as your geographical location/time zone and other contact information such as your e-mail address and [optional] your phone number. At least for the moment, communicate with your team members at your DISCUSSION site but certainly explore the option of using other communication tools some of which are referenced in your group home page site.
It is important that each member log into their team site now so work can begin on the first assignment. Some of the initial formative actions you want to undertake is to appoint a team leader to coordinate the work. Also, the group assignment will involve research, writing, proofreading and graphics so you will want to share information with your group regarding your strengths in each of these areas. Obviously the key to a successful team project is the full participation of each member and meeting deadlines. So let’s get started and begin work on properly organizing our teams.
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