Nike Marketing Mix via a 9 Ps Framework
Critically evaluate the performance and relationships of THE TWO MOST IMPORTANT P’s on the actual journey towards successful achievement of Nike Objectives. I personally think the two best P’s for Nike are Promotion and Product but you tell me… thanks! Company: Nike Inc. – SUPPORTING EVIDENCE Best practice The campaign includes references to climate change and a scene with a transgender couple and the hope is that it will inspire the future generation to take a closer look at important social issues: The video has amassed over 5 million views on YouTube and was successful because they took a potentially controversial stance on social issues. It helped shape their brands story and gave people something to remember – Please use reliable sources (not copy/paste) need to paraphrase mostly – address in the main text- what are they doing better than competitors? *Appendices: What are the competitors doing? How does Nike understand them? some points to include in the text – Trust- How did they build trust? – what are the market drivers of Nike? – nature of the competition – revitalizing Mkt apps- what has changed in the last 10 months?