Required: Suppose you are the marketing research executive in an agency invited to tender for this Good! Snacks project in the UK, you are required to produce a Research Proposal that addresses each of the issues indicated in the following table: Hoskins (CEO of Good! Snacks!) is keen to understand whether to launch Good! Snacks into the UK as a snack bar (like that launched in the US) or whether to convert it into either a popped or puffed snack. Hoskins is also keen to understand what messaging can be used to promote the range of products Background to provide the context for the research Marketing research objectives and rationale supporting them 20 marks Methodology with some indication of why the methods proposed are appropriate and a clear statement on sampling 40 marks Data analysis considerations Reporting Timing and a general costing you do not need to be precise Any other issues you believe are important 20 marks (Total: 80 marks) Note: It is recommended students take each bullet point as a subheading for their proposal and refer to the addendum included after Question 2 (at the end of this paper).
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