Readings & Materials After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why. Marketing Appeals & Tactics http://howtomarketing.us/vanhook2.htm (Links to an external site.)You have to win a potential customer’s attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. The Two C’s of Effective Marketing http://howtomarketing.us/mckerns2.htm (Links to an external site.)
To better harness a silver bullet to success, Leslie McKerns says to fire up two C’s with a keen focus on your customers and competition. Successful Grassroots Marketing http://howtomarketing.us/potvin1.htm (Links to an external site.)Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it’s as easy as mastering three fundamental F’s. Avoid ‘Me Too’ Marketing http://howtomarketing.us/yudkin5.htm (Links to an external site.)You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.
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