Marketing Messages

Overview Everywhere we look, we are bombarded by marketing messages and a plethora of possible choices. Becoming a thoughtful consumer requires both the ability and the willingness to scrutinize the evidence and use our powers of logic and reasoning to evaluate it — and to draw conclusions based on multiple sources of information. Sometimes what is not said explicitly is even more important than what is said directly. Directions You have been thinking for a while that you need a new cell phone — and you wonder if you could do better than your current phone plan. It is almost time for your annual visit to your grandmother in Mexico City, where it is very expensive to send and receive texts under the plan you have now. There’s nothing really wrong with your phone, but it seems to run out of juice very quickly and the screen has a hairline crack. You could get it fixed relatively cheaply at ScreenShack, but that would void the warranty, which still has 6 months left. On the other hand, if you take the phone back to the maker for repairs, it will cost half as much as a new phone. Besides, there seem to be lots of great deals out there. And anyway, don’t you deserve a new phone? Based on this scenario and the information provided below, what looks like the best option for you – and why? Be as clear as possible about the different considerations and any tradeoffs involved. Note that there may be more than one good answer. Please use your current phone bill as a reference. Here’s the information you have: ads for different plans  (Links to an external site.) tips to increase battery life Submission/Assignment Outline your decision by providing justification for your thinking.  For more information on Marketing Messages read this: https://en.wikipedia.org/wiki/Marketing_communications

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