Marketing and Branding Strategy

Business Plan ( marketing and Branding Strategy) you can choose the name of the company The company that I want to go with is a marketing and branding strategy that works with non profit organizations and help them raise funds and donations. the company is going to be based in Australia and has to abide by the laws and regulations of the country. Our business strategy is to offer a local/global plan for the businesses involved in the non-profit to work for the causes. This strategy is considered to be a broad range strategy with our non-profit organization working towards helping global causes. We will be offering direct marketing services for the businesses to raise awareness and capital. The financial structure will be based on a small fee of contributions and/or donations to help with the cause. The type of organizations is Global which is  High/Low and Transnational which High/High on the matrix. This means that we plan to open our business and have our HQ based in Australia and work globally with business partners. We would be able to scale our business rather quickly with marketing promotions and campaigns to ensure revenues by working with the non-profit organizations. Our costs associated will be low with little overhead costs and primary marketing costs to operate the business. some non-profits to consider. Non profit organizations such as Unisef, heifer international, children’s international, humane society, world wildlife. , I. Product and Company Selection Select a industry that at least one members of the team has a specific knowledge about and is currently marketed in a foreign country. Propose a potential product/service that has the potential to create extraordinary value. Describe the product, the manufacturer, and the international business orientation of the firm (e.g., think local, act global, think global, act global, think local, act local). Also identify what strategy (low cost or differentiation) would the is proposed hypothetical firm might use. Be sure to identify the business model (how would the company make money) and the value proposition of this hypothetical firm. Use the Resource Based View of the firm V.I.R.O (Links to an external site.) framework to identify why this hypothetical company could have a competitive advantage in the industry and market selected. In this section you can present information gathered from the “description of the product/service” section of your opportunity assessment plan.   Make sure to address the following in your company, and description of the product or service: 1.      What is the market need for the product or service? 2.      What are the specific aspects of the product or service  (include any copyright, patent or trademark information)? Because we do not use copyrights or trademarks none of this is needed. 3.      What competitive products are available filling this need? 4.      What are the competitive companies in this product market space? Describe their competitive behavior. 5.      What are the strengths and weaknesses of each of your competitors? 6.      What are the unique selling propositions of this product or service? 7.      What are the NAIC and SIC codes for this product or service? 8.      What is the mission of the new venture? 9.      What development work has been completed to date? 10.  What patents might be available to fulfill this need?

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