Put yourself in the position of a marketer who wants to market an existing product or service. Write a paper explaining how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation. Be sure to cover the following: The big picture; why an STP approach is appropriate How the market may be segmented Targeting plans; market attractiveness Positioning strategy utilizing the 4P’s of marketing Include at least two scholarly references Please note: Please make sure the paper is submitted to me on time and requiring little revisions due to poor English.
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