Industry and Company Analysis – Sample Outline Use the following Outline to organize your paper. Use the underlined headings as section headings. Use the prompts in each section to be sure you include the required content. When you have finished your paper, write an Abstract (summary) of one to two paragraphs that summarizes the main points in your paper. The Abstract goes on a separate page, right after the Cover Page. Cover Page Abstract On a separate page, write a short summary of your overall evaluation of the companys prospects Introduction Briefly describe the overall structure and purpose of your report Background and Products (Address the following) Describe your companys market sector and industry Explain the market structure: is it perfect competition, monopoly, monopsony, or oligopoly? Describe your companys major products or services Assessment of Company and Products/Services (Address the following) Specify the economic factors such as price elasticity that impact supply and demand Specify any other significant economic characteristics, such as utility, type of good, etc. What non-economic forces such as weather, business cycles, new technologies or changes in regulations can impact your companys sales and profitability? Economic Outlook (Address the following) Using GUIDES, choose a macroeconomic indicator that poses an external concern or points to an area of risk; explain the implication of this indicator for your company and industry Using GUIDES, choose a macroeconomic indicator that provides some reassurance or points to future growth; explain the implication of this indicator for your company and industry Summarize the outlook for investors in the short-term (5 to 7 years), specifying any major favorable or unfavorable elements from your research Summarize the outlook for prospective investors in the long-term (8+ years), specifying any major favorable or unfavorable elements from your research Conclusion Briefly recap and summarize the major findings of your report References
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