Why Marketing Is Necessary Regardless Of Whether a Person Is Pursuing Marketing as Their Major Career Broadly, marketing denotes the activities that organizations and individuals take to promote the purchase and the selling of products and services. Therefore, marketing is concerned with advertising, delivering, and selling products and services to customers. In most incidences, marketing is done by affiliates on behalf of an organization. Regardless of the type of career one is pursuing, marketing is highly essential for it is an effective strategy of engaging customers to purchase surfaces offered. Besides, marketing plays a critical role in building and maintaining people’s reputations in their homesteads and the entire community (Michael, Solomon, Stuart & Elnora, 2018). Marketing helps build a good association between the individuals and their customers by creating a profitable interaction channel for effective engagement. Marketing is a communication channel used to inform, remind, and persuade customers to purchase. Therefore, all people should have great concern with marketing regardless of the careers they pursue, for it is essential in their future lives. The Importance of Marketing to Organizations For any organization to prosper in the competitive market, it must embrace robust marketing techniques geared at attracting more customers and improving its sales. In a company, marketing plays an essential role in widening its market by strategically growing its customer base. More so, marketing facilitates the exchange in the possession and the ownership of goods and services as customers purchase from the producers and sellers. Marketing is promoting the optimal utilization of resources for the best of both the organization and its customers. Usually, effective generation and use of resources are significant for the success of any business. Marketing accelerates other related business activities like employment by building a good reputation for the organization, making it easy for it to acquire new and highly qualified personnel. Besides, marketing contributes much in promoting the organization’s financial base by drawing more customers for products and services generated, thus growing its profit margin. Additionally, marketing activities help raise the standards of living for the community and the organization’s overall success in its daily operations. The Significance of Marketing to the Society I believe that marketing is highly essential to society. Through the informing, reminding, and persuading techniques applied by the marketers, the community can study the market, thus accruing the maximum benefits. For instance, they can be alerted about job vacancies available in the different organizations to secure the opportunities. Besides, through marketing, especially in the cases where the organization uses personal selling, the members of society can receive the best explanation concerning the use of technical equipment and products. Marketing activities play an essential role in creating a useful link between organizations and the entire community. Usually, only through marketing can customers inform, persuade, and remind customers about the existence of specific goods and services in the market. Therefore, marketing is beneficial to society in different ways and should be reinforced to ensure that it meets its intended purpose. Generally, marketing and related activities are essential to all people and organizations and should be upheld for outstanding achievements. Michael, R., Solomon, M., Stuart, G. W., & Elnora, W. (2018). Marketing: Real People, Real Choices Plus Pearson Mylab Marketing with Pearson Etext, Global Edition. Pearson Education Limited. Many consumers are concerned about their impact on the environment. They demand green products as well as green marketing activities. However, these same consumers often opt not to purchase green products, as they are typically more expensive. How can companies change their products or the way they are marketing them to encourage consumers to increase their purchases of green products? Reply
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