Importance of Branding
Why is branding important and how to brand in Spain vs in the US? How it varies in specific cities stated below. How to get people involved with the branding concept, How to make them feel like they need it. What do’s and do not, for example what words to say and what words to evade according to the culture. How to get people to differentiate marketing, advertising and branding (focus on branding) Cities to focus on: Miami, Madrid and New York (in that order of importance) and how does it vary between the three of them. Instructions: The culture paper needs to be at least 3,000 words, singe spaced, 12 point type. All references need to be cited in-line. The format is open and should reflect your topic choice.