How Analytics Help Drive Better Decisions
Lecture 9 focuses on how analytics are about helping drive better decisions. Do some online research to find an example of a marketing decision that either: Was made using data and analytics Was not made using data and analytics, but clearly should have been Using the example you found, discuss what data you feel was necessary to make the decision that was made. Where did the data come from (or could have come from)? Based on what you can learn from the example you found, was the decision the right one? Make your initial post before midnight on Wednesday, Oct. 21st of between 250 and 400 words in length.