Global Business Initiatives

CLA2 Comprehensive Learning Assessment (CLA 2) PresentationIn addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 30 slides (minimum). You should use content from your PA1, PA2, CLA1 and CLA2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA1, CLA1, PA2, and of course, CLA2 (unless otherwise specified by your Professor). An agenda, executive summary, and references slides should also be included. Please keep in mind that the university is moving towards a more digital footprint for our students. This means that your final CLA2 presentation may be recorded, so that you may include it in your “e-portfolio” (graduating students should have all of their CLA2 presentations on a flash-drive, in addition to student biography, resume, interests, and so forth). Students will present their PowerPoint during the last week of class in either the On-Campus Class Session or the online Virtual Class Session, as determined by the professor. Presentations should not exceed 18 minutes.CLA 2 – Comprehensive Learning Assessment 2 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6, CLO 7You will complete the transnational plan you started in week 2. To complete CLA2 please follow the guideline provided below:IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIESStaffingTraining & DevelopmentPerformance AppraisalCompensationMANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKSEconomic and Financial RisksSocial and Cultural RisksPolitical and Legal RisksAction PlanPRODUCT AND TARGET MARKET PLANNINGProduct ConceptProduct Life CycleBranding And PackagingTarget MarketDESIGNING A GLOBAL DISTRIBUTION STRATEGYInfrastructure AnalysisDistribution BarriersInternational IntermediariesDistribution ChannelPLANNING A GLOBAL PROMOTION STRATEGYPromotional GoalsBusiness EnvironmentMedia PlanPromotional StrategySELECTING AN INTERNATIONAL PRICING STRATEGYThe Economic EnvironmentCost AnalysisDemand AnalysisCompetitor AnalysisDETERMINING ORGANIZATIONAL FINANCIAL RESULTSRevenue SourcesOperating CostsStart-Up CostsProfitabilityMEASURING INTERNATIONAL BUSINESS SUCCESSFinancial GainsEconomic BenefitsSocial BenefitsSocial Costs

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