Customer Driven Marketing Strategy

  Please use references if necessary, and cite the statement with your own words. ·         If you use any reference other than textbook and slides, please cite them in text and state in a reference list following APA guidelines. ·         Evaluation will be made based on the correctness of the information provided, your writing skills, and the clarity of statements. ·         Clarity of statements: Ø  Each paragraph should start with an intro sentence explaining what the paragraph is about. Ø  A clear statement of what concept you are explaining, what comparison you are making, and/or consistency in concept/terminology usage. Ø  Writing skills: Meeting the word limit requirements, the flow of the paper, avoiding redundant information, the organization of your response (introduction, body, and conclusion), and  Grammar & Punctuation ·         Format: Single space, APA style, 12 points, Times New Roman   Pleexplain the concept of “Customer-driven Marketing Strategy-CDMS” along with the following components: Ø  Explain this strategy: Provide the definition, What does it mean in general?,What are the major steps of CDMS? Ø  Explain the importance of CDMS for hospitality businesses? Ø  An example of a hospitality company: Select a hospitality industry (food, lodging, entertainment, cruise, and etc.) or a specific company (Bellagio, Marriott Marquis Times Square, Insomnia Cookies at Paradise Rd, Las Vegas, and etc.). Describe how this company or industry implements CDMS. Please provide your answer below (Minimum 500- Maximum 1000 words).

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