Corporate Social Responsibility
Based on our lectures, Chapter 4, and the two Sustainability readings, please answer the questions presented below, Respond to each separately (numbered), completely and concisely in a word document. Do NOT copy the question itself into your write-up, just use the question numbers. What is meant by corporate social responsibility and why should we talk about it in a marketing class (10 points)? Think of a company’s responses to COVID-19 and describe a company you believe excels in social responsibility. Explain their behaviors that led you to this choice. (10 points) Give an explanation of a company engaging in socially responsible behavior regarding the Black Lives Matter movement that is happening in 2020 (10 points). What types of trade-offs might a company need to make to be socially responsible and responsive to market demands? Give specific examples of what a company might need to trade-off in order to increase their social responsibility. (10 points) Do you believe that sustainability is a true strategy or is it merely fashionable? Please support your point of view. (10 points)
