you will apply the TALC to the rise of Facebook. To help you, you may research the history of Facebook. In your business case, please have the following CLEARLY DEFINED sections:1. Innovatorso Think of when Facebook FIRST came out. Who was that initial target segment? Use a subheader to clearly define this segment. Under this subheader, provide the following:1. A brief description (1-2 sentences) on who this segment is.2. What features/benefits on Facebook that were most important to them.o Repeat this process for an additional 1-2 segments that fall under the Innovators.2. Early Adapterso Identify 2-3 segments Facebook solidified who fall under the early adapter segments. Create a sub-header for each segment and provide the following:1. A brief description (1-2 sentences) on who this segment is.2. What competitive advantage was each group looking for?3. What features/benefits on Facebook that were most important to them that would help them fulfill this competitive advantage?3. Early MajorityIdentify 2 segments Facebook solidified who fall under the early majority segments. Create a sub-header for each segment and provide the following:1. A brief description (1-2 sentences) on who this segment is.2. What segments do you feel convinced them to join Facebook?3. What features/benefits on Facebook that were most important to them?4. Late Majority Identify 2 segments Facebook solidified who fall under the early majority segments. Create a sub-header for each segment and provide the following:1. A brief description (1-2 sentences) on who this segment is.2. What features/benefits on Facebook that were most important to them?
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