Communications Audit

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November 23rd, 2021

Evaluate the communications activities undertaken by the retailer you have selected for the continuing assignment. Briefly explain how your retailer uses each of the following elements of its communication program: direct marketing, online marketing, personal selling, sales promotions, direct mail and e-mail, mobile marketing, advertising, social media, public relations, website, and events. What communication elements would you change? Why? (5 page minimum)

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