Marketing and Lead Generation

Marketing and Lead Generation

Marketing is often required to develop and implement lead generation programs to identify “qualified” lead sources for the sales organization. You have been charged with developing a lead generation program for a new office park. The office park is located at the intersection of 2 major highways 15 miles west of a major metropolitan area. The office park includes 100 office condominiums each including 4 walled offices, a large open space with 20 cubicles, a kitchen with an eating area for 6, restrooms, and an air-conditioned room for computer equipment. Describe your proposed lead generation activities. You have $0 in your budget for this project, but you do have an intern that can assist. Fundraising and the lead qualification process not part of this discussion.  Be sure to include a variety of sources.

Mar 27th, 2021

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