Assignment: Health Campaign

Want create site? With you can do it easy.

Assignment: Health Campaign

Assignment: Health Campaign

Don't use plagiarized sources. Get Your Custom Essay on
Assignment: Health Campaign
From $8/Page
Order Essay

Your Assignment: To bring together everything you learned, you will create a health campaign to address a public health issue impacting the Gannon or Erie community.

The Details: You will work in groups to create a health campaign on an issue of your choosing. This should be a full scale campaign that includes extensive research and planning. This is similar in content but more detailed than your creative brief. It will include:

· Goals: What is the overarching goal or purpose of this campaign? You may have 1-3 goals for your campaign. Goals are short statements that describe the overall reason for the campaign.

· Situation analysis: The situation analysis examines the environment in which you are creating your campaign. It will require secondary research. Think about the issue you are addressing, potential problems associated with it, information about the environment in which you are implementing the campaign, etc.

· Research: You will need to conduct some form of primary research and analyze it to determine the best ways to reach your audience. Understand what messages and mediums will work and use those to devise your strategies and tactics. You may also want to assess attitudes and knowledge to help you determine appropriate content.

· Target audience analysis: You need to explain your audience segments and what you know about them. You’ll want at least three narrowly defined audience segments although you may have more. Break these down into primary and secondary audiences. Provide basic demographic and psychographic information as well as reasons for targeting each group.

· Key messages: Based on your research and audience analysis, develop key messages for the campaign. The messages should make sense considering what you know about the issue and the audience. You will need a primary and secondary message for each audience. These messages will help form your strategies and tactics.

· Objectives: You will need to provide SMART objectives for your campaign that detail exactly what you want to achieve. You should have at least 3 objectives for your campaign and may have more depending on the issue.

· Strategies: You will need to provide strategies for each objective. Remember that these are general plans through which you will achieve your objectives and they usually focus on an audience, message, or medium. You will have multiple strategies per objective.

· Action/tactical plan: Your tactics will build upon your strategies and help you to meet your objectives. These should be concise but detailed enough that someone reading the plan knows exactly how to execute the tactic. You will have multiple tactics per strategy.

· Evaluation plan: Based on your campaign plan, explain how you will determine if you met your objectives. You should provide the criteria as well as the tools for evaluating the success or failure of your campaign. You will need at least one evaluation tool for each objective but may have more.

In total, your campaign plan will likely be 25-30 pages. It may be more, depending on your use of charts, graphs, images, or additional appendices. The longest portions of your plan will be your situation analysis, research, and target audience analysis. You’ll likely have at least 4-5 pages for each of these sections. The remaining sections are primarily formatted with bullet points and numbers, similar to the creative brief.

There is no particular format required for this project but it should be professionally organized and designed. Use your skills and resources as best you can to create a professional plan. Plans should also be well written and free of spelling and grammar mistakes.

In addition to writing your plan you will also be required to present your plan in a professional presentation to the class. Any or all of you may be involved in the presentation; that is up to you. The style and structure of your presentation is also at your discretion. The only requirement is that your presentation be at least 30 minutes long. A question and answer session will follow. Think of this as you pitching this campaign plan to a group who will be deciding whether or not the plan is feasible, appropriate, and should be implemented.

What you need to turn in: A typed copy of your campaign. One copy per group. You may also provide any appendices for your project including research or creative materials that you designed for the campaign. These materials are not required but can be provided as supporting material if you choose. You must also turn in an outline, or slides from your presentation.

Grading: You will be graded on how thorough, detailed, and appropriate your plan is. Sections that are missing, lacking detail, or do not include relevant content will result in a deduction of points. Plans that are not well written, properly formatted, or include spelling and grammar mistakes will be marked down. Your presentation will be graded for professionalism, time, and content. Presentations that are not well delivered, do not meet time requirements, or fail to include relevant and appropriate content will receive a deduction in points. The plan is worth 150 points and the presentation is worth 50 points.

This assignment is worth 200 points total and must be submitted by the beginning of class on December 4. Students who submit late assignments will be penalized according to the policy on the course syllabus unless the absence is excused. You should email me or visit my office hours with any questions or concerns about this assignments.

Good Luck!

 

Did you find apk for android? You can find new and apps.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 20% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Top Writers 4Me
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 10k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Mathematics
Thank you, great work!
Customer 452483, July 19th, 2021
English 101
Amazing thank you!
Customer 452615, August 1st, 2022
Nursing
Good job. Thank you
Customer 452487, September 16th, 2021
Microbiology
Perfect! Thank you guys for all of your great help! :)
Customer 452483, August 23rd, 2021
Nursing
Excellent!!! Thank you.
Customer 452487, September 13th, 2021
Mathematics
PERFECT! Thanks a million, you're all awesome!!!!
Customer 452483, July 7th, 2021
Nursing
Good job!! Thank you!!!
Customer 452487, September 9th, 2021
Classic English Literature
Great paper, thank you!
Customer 452591, May 5th, 2022
Education
Great good
Customer 452555, February 14th, 2022
Healthcare Writing & Communications
Perfect! Thank you so much for all of your help!
Customer 452483, October 31st, 2021
Biology (and other Life Sciences)
Power Point Presentation was great, appreciate all of your hard work. Thank you!
Customer 452483, August 9th, 2021
Communications
Thank you! It was great :)
Customer 452483, July 26th, 2021
1159
Customer reviews in total
96%
Current satisfaction rate
2 pages
Average paper length
47%
Customers referred by a friend
OUR GIFT TO YOU
20% OFF your first order
Use a coupon TOP20 and enjoy expert help with any task at the most affordable price.
Claim my 20% OFF Order in Chat