Assignment Instructions Read the instructions and scenario below and complete the writing task that follows. This short assignment is a diagnostic writing assessment worth 5% of your final mark. Complete this assignment during Week 1, before you start working on the course. This assignment will help you and your marker find ways to address your writing strengths and weaknesses. Your marker will assess this assignment following five categories outlined in the Marking Guide. Once you receive your graded assignment, read your marker’s assessment carefully. If you still feel uncertain about your writing, discuss your results with your Academic Expert. Be sure to use an appropriate format and tone, as well as correct grammar, punctuation, capitalization, spelling, and paragraphing. Clarity and brevity are also important. All words must be completely your own (that is, do not plagiarize wording from this scenario or elsewhere). For help writing, or for a refresher, visit Athabasca University’s Write Site to examine its resources. The Write Site’s resources include grammar and writing style rules, remedial writing exercises, and further diagnostic tests. Here, you can also consult a writing coach to help you overcome writing difficulties. You should also consult the course material on the basics of effective and ineffective professional writing. Required length: Your assignment should be between 200 and 400 words. Make use of paragraphs effectively, using no more than 4–6 paragraphs. You may add details to the case providing they do not contradict or reduce the scope of the case and assignment. Scenario You are the owner of Cranky’s Mountainbikes, a bicycle shop located in Canmore, Alberta, a trendy mountain resort. Your store sells lightweight mountain bicycles to cycling enthusiasts. You also rent bikes to tourists who enjoy visiting Alberta’s Rocky Mountains during the spring, summer, and fall seasons. Prices for these lightweight, aluminum-framed bicycles typically range between $1,000 and $3,000. You would like to introduce a line of less expensive alloy-composite bicycles called Ecobikes in your store to compete with local retail giants in Calgary, a large, neighbouring city. Low prices for the metal-framed mountain bikes sold by these stores have undercut your store’s profits over several years. Prices for a new line of low-cost alloy-composite bicycles manufactured and assembled in Canada range from $400 to $700, far less than all-aluminum bikes. Writing Task Address an e-mail to Ms. Leigh Saddle, Sales Representative for Ecobikes, a bicycle-manufacturing company located in Mississauga, Ontario: email@example.com. 1. Add an appropriate subject line. 2. Include an appropriate salutation. 3. Outline the topic of your email in a topic sentence. 4. Request information from Ms. Saddle about one of the following topics: a choice of alloy-composite bicycle models for children, men, and women a price range for various bike models parts, service, and repairs 5. Provide an appropriate concluding sentence as well as your name & contact details. Marking Guide Your marker will use the following five categories to assess this assignment: Content, Organization, Mechanics & Grammar, Writing Style, and Presentation & Formatting. Content Markers look for evidence that you: include all required elements clearly understand the topic target appropriately to your audience and purpose use quality, original ideas and cite any sources correctly follow conventions of the medium and genre appropriately meet the goals of the assignment and scenario Organization Markers look for: clear, appropriate, and logical structure and flow within each paragraph and within the whole assignment good main ideas at the paragraph level appropriate, effective introduction and conclusion effective transitions within sentences, between sentences, and between paragraphs lack of repetition of points Mechanics and Grammar Markers look for: correct spelling and capitalization correct punctuation correct application of grammar rules proper syntax Writing Style Markers look for evidence that you: adopt an appropriate tone chopse a style appropriate to the content, subject, purpose, and audience present an effective voice that is consistent and sustained use appropriate expression and vocabulary write clearly and concisely Presentation & Formatting Markers look for evidence that you: use standard and readable text formatting, including font and line-spacing use titles, headings, and subheadings to aid navigation of your document highlight key points or passages as necessary (e.g., bolding, italics) use visual aids effectively and as necessary (e.g., tables, graphs, images) use document layout techniques effectively (e.g., margins, white space, text alignment) project a professional quality appearance
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