Vision and Mission Statements Evaluation

Consider the mission and vision statements for Harley-Davidson (http://www.harley-davidson.com/en_US/Content/Pages/Company/company.html) we fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

Vision Statement: Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments, and society). Harley-Davidson believes the key to success is to balance stakeholders’ interest through the empowerment of all employees to focus on value-added activities.

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Please prepare a report on the following questions:

How many of the eight characteristics of an ideal mission statement are present in Harley-Davidson’s mission statement?

How many of the eight characteristics of an ideal vision statement are present in Harley-Davidson’s vision statement?

Given the purposes that a mission statement and a vision statement are ideally serving, please compare the mission and vision statement of Harley-Davidson based on whether these statements are achieving their respective objectives. Do they both serve their respective purposes? Collectively, are they useful tools to link organizational priorities with individual and team performance?

Solution Preview
Evaluating Vision and Mission Statements

MISSION STATEMENT
We fulfil dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
Discussion:
This mission statement of HD was able to adhere to the following important characteristics:
1. Function. The mission states that the company is engaged in providing an expanding line of motorcycle and related products and services.
2. Target customers are clear – motorcyclists and the general public.
3. Values. It is emphasized that only branded products and services will be offered as a way to fulfil the dreams of motorcyclists.
4. Strategic positioning is in offering branded products and services to …

Solution Summary
Through this report, mission and vision statements of an action-oriented international company that is engaged in offering branded motorcycle products and services were evaluated in terms of adherence to certain characteristics. It was noted that most of the characteristics of effective mission and vision statements statements were met by the company.

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