Tesla: SWOT, BCG Matrix, Competitve Profile Matrix (CPM)

Using Tesla, please assist with the following:

1. SWOT Analysis (comes from researching the firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, construct the SWOT Bivariate Strategy Matrix.
a. SWOT Analysis
b. Internal Factor Evaluation (IFE) Matrix
c. External Factor Evaluation (EFE) Matrix
d. SWOT Bivariate Strategy Matrix

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2. BCG Matrix (follow the Strategy Club’s template, not the textbook’s format)

3. Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
Deliverables for this section include:
a. Competitive forces analysis
b. CPM and analysis http://www.valueline.com/Stocks/Highlights/SWOT_Analysis__Tesla_Motors,_Inc_.aspx#.WPf7BvQrLrc

Tesla, Inc.’s Marketing Mix (4Ps) Analysis

Tesla, Inc.’s Marketing Mix (4Ps) Analysis

1. SWOT Analysis (comes from researching the firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.

The SWOT analysis for Telsa is positive as the company is a leader within their industry for several important reasons. The first of these strengths is its research and development into electric technology not just for businesses, but also for all renewable energy innovations that are capable of using electricity instead of other more harmful forms of power. The company has a diversified portfolio wherein it sells electric components as well as cars and their components can be found in many different products including electric vehicles, batteries, and other industrial components. This has only contributed to the company becoming a global leader in their field and industry, and they will continue to remain a global leader in this regard.
The company also has the highest quality products, service, and the highest customer satisfaction. Telsa began selling luxury vehicles over 10 years ago in regard to selling a higher-end vehicle whose target market was those in the top 3% bracket for earnings. This helped gain support from the high end clientele as well as provided the company with limitless free promotion and advertising to garner the future market that entails the more reasonably economically based clientele that exists throughout the nation and across the globe. In essence, the ability to garner this demographic is the entry into profitability as their current …

Solution Summary
Using Tesla as an example, the Solution identifies the SWOT, BCG Matrix, and Competitve Profile Matrix (CPM).

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